Video editing startup InVideo has new funding and a new product.The San Francisco-headquartered company bills itself as the easiest way for anyone to create professional-quality videos, using a drag-and-drop interface along with a library of templates and stock photos and videos.
The resulting videos can then be optimized for Facebook, Instagram, YouTube and other platforms.InVideos new assistant does even more to help with the process.
As demonstrated for me by co-founder and CEO Sanket Shah, as you create a video, it automatically makes suggestions for how the video could be improved he compared it to Grammarly, but for video.Shah said the assistant currently focuses on two areas, both text-related.
First, its making sure that all the text on the screen is readable so that, for example, you dont have light-colored text on a light background.
Second, its making sure the text is comprehensible so that theres not too much text on the screen, or its not flashing by too quickly.We all think that design is very creative, but theres a lot of science in it as well, he said.Shah told me InVideos founders first worked together on a startup aiming to create 10-minute video summaries of nonfiction books.
Thats when they discovered video creation is a very painful process, its just not scalable.
So they launched the current startup hoping to solve this problem.The company says it now has 100,000 customers including AT-T, Sony Music, Reuters, CNN and CNBC in 150 countries.It might seem surprising for a large media company to need to use a tool like this, but Shah explained, The users who use us [at those large companies] today are not video editors.
If you want to constantly create videos about the United States elections, its not a video editor whos doing it, its very likely a news producer with limited or nonexistent editing experience.Pricing for the editor starts at $10 per month, though theres also a free version if you dont mind watermarks.InVideo is also announcing that it has raised an additional $2.5 million in funding from Sequoia Capital Indias Surge, along with angel investors Anand Chandrasekaran and Gokul Rajaram.
It has now raised a total of $3.2 million.InVideo has truly captured the imagination of our users with their super user-friendly online video editor and great customer support, said Ayman Al-Abdullah, CEO and president of software deals website AppSumo, in a statement.
In fact, it has gone on to become the most sold product in AppSumo history.