Direcional, a leading Brazilian homebuilder, has signed a significant contract with the So Paulo Metropolitan Housing Company.The R$270.8 million ($49.7 million) agreement will provide 1,309 residential units under the Pode Entrar housing program.Direcionals share in this venture amounts to R$135.4 million ($24.8 million), with Tenda as their partner.The Pode Entrar program, initiated by So Paulos city government, aims to increase access to affordable housing.It targets families earning up to six times the minimum wage, offering them a path to homeownership.
Families can finance homes for up to 30 years with affordable monthly payments.Direcional Secures Major Contract in So Paulos Pode Entrar Housing Program.
(Photo Internet reproduction)This contract adds to Direcionals previous involvement in the program.
The company had secured two contracts totaling R$206 million ($37.8 million) last year.With this latest addition, Direcionals participation now encompasses 2,299 units sold to COHAB-SP, valued at R$341.4 million ($62.6 million).The programs structure benefits both homebuyers and builders.
For builders, it offers financial advantages and risk mitigation strategies.These features have made Pode Entrar an attractive option for companies in So Paulos housing market.In 2023, several companies reported significant sales through the program.
Plano - Plano led with 66% of their homes sold through Pode Entrar, followed by Direcional at 18%.Direcional Secures Major Contract in So Paulos Pode Entrar Housing ProgramPode Entrar operates alongside federal initiatives like Minha Casa, Minha Vida (MCMV).
Recent changes to MCMV, including the introduction of FGTS Futuro and tax reductions, are expected to further stimulate the housing market.The program represents more than just a business opportunity for homebuilders.
It serves as a crucial tool in addressing So Paulos pressing housing needs.By facilitating affordable housing options, it contributes to urban development and social stability.Direcionals continued participation underscores the programs importance in the Brazilian housing landscape.As more companies engage with such initiatives, homeownership becomes increasingly attainable for many Brazilian families, contributing to broader economic growth and social progress.Direcional Secures Major Contract in So Paulos Pode Entrar Housing Program