Digital diplomacy, a new approach to be embraced by diplomats and ambassadorsDigital diplomacy, a new approach to be embraced by diplomats and ambassadors

TEHRAN - Mohsen Sohani, a tourism researcher, in a recent note, has put the spotlight on “soft power” as a robust tool to attract or persuade potential travelers to visit a host country.

In an interview with ISNA, he said that practicing public diplomacy via popular digital platforms is one of the manifestations of the realization of this goal. For

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Russian tourists arrive in Ilam province with campers amid growing tourism tiesRussian tourists arrive in Ilam province with campers amid growing tourism ties

TEHRAN - A group of 18 Russian campers and SUVs has arrived in Iran’s Ilam province as part of a broader tour across the country, marking a new chapter in expanding tourism ties between Iran and Russia.

The visitors explored several cultural and natural attractions in the green and mountainous province in western Iran before continuing their

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Iran sets goal of €6 billion annual revenue from medical tourismIran sets goal of €6 billion annual revenue from medical tourism

TEHRAN – Iran has set a target to generate €6 billion in annual revenue from medical tourism, according to a new policy document approved and announced by the government.

The clear goal underscores the country’s intention to become a regional hub for healthcare services by making the best use of its advanced medical capacities and skilled p

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$100,000 miniature rams, Lar&s ecotourism attraction$100,000 miniature rams, Lar’s ecotourism attraction

TEHRAN -- For the first time, a Russian zoologist Nikolai Viktorovich Nasonov understood the uniqueness of the miniature rams in 1906 and introduced them to the world of science. It weighs between 35 and 40 kg, while the female one weighs between 25 and 30 kg.

Miniature ram is known as one of the smallest and rarest wild sheep across Iran and the

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Tehran, Moscow working toward full visa waiver, Lavrov saysTehran, Moscow working toward full visa waiver, Lavrov says

TEHRAN - Russian Foreign Minister Sergey Lavrov announced that Iran and Russia are actively working toward abolishing visa requirements between the two countries, marking a significant step in strengthening bilateral ties and boosting tourism.

Speaking at a joint press conference in Moscow on Friday with Iranian Foreign Minister Abbas Araghchi,

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Iran celebrates Intl. Day for Monuments and Sites amid rich cultural legacyIran celebrates Intl. Day for Monuments and Sites amid rich cultural legacy

TEHRAN - Each year on April 18, many countries across the globe celebrate the International Day for Monuments and Sites (IDMS) — a date dedicated to recognizing and protecting the cultural treasures that connect us to the past.

For Iran, a nation with a millennia-old civilization and an exceptional wealth of historic landmarks, this occasion holds

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