Ferrari announced earlier this week that they have started accepting cryptocurrency for their luxury cars in the United States Next, they plan to bring this payment option to Europe.
Enrico Galliera, the head of sales, said the move comes from customer and dealer demand.Most companies have avoided crypto payments so far.
They worry about unstable prices and unclear rules.Tesla tried it last year but stopped because of environmental issues.
However, Ferrari has partnered with BitPay, a leading crypto payment company, for its United States launch.They will accept Bitcoin, Ether, and USDC.
Many United States Ferrari dealers support this new payment method.Orders for 2025 are already full, although the company didnt say how many will be in crypto.Ferrari sent 1,800 cars to the Americas in the first half of this year.
Last year, they sold 13,200 cars.Ferrari Now Accepts Crypto in the United States , Plans for Europe.
(Photo Internet reproduction)Their cheapest car costs $211,000, and the most expensive ones can reach up to 2 million.Ferrari aims to add crypto payments in Europe next year.
Then, they will expand it globally.BackgroundFerraris decision marks a big step for crypto in the luxury market.
This is also a change from the usual worries about cryptos unstable nature.Unlike Tesla, Ferrari seems ready to face these issues.
Their partnership with BitPay shows this readiness.
They are also planning to bring this to Europe soon.This move may attract rich buyers who own digital currencies.
But the plans success depends on stable market conditions and any new rules.So, keep an eye on how other luxury brands react to this trend.