Alibaba Group enters Pakistan's ecommerce market with Daraz acquisitionFRANKFURT: Alibaba Group has bought the entire share capital of Rocket Internets South Asian ecommerce platform Daraz Group, Rocket Internet said on Tuesday.It did not disclose financial details.Daraz, founded in Pakistan in 2012, operates online marketplaces in Pakistan, Bangladesh, Myanmar, Sri Lanka and Nepal.
The unit will continue to operate under the same brand following the sale to Alibaba, Rocket said.
It is not for the first time that Chinese ecommerce giant is entering into Pakistani market as some media reports say.In March, Ant Financial Services Group, an affiliate of Alibaba, acquired 45 percent stake worth around Rs20 billion in a subsidiary of Norwegian Telenor to broaden access to financial services through digital payment solutions in Pakistan.Telenor Group has reached a strategic partnership agreement with Ant Financial Services Group in Pakistan, where Ant Financial will invest $184.5m for a 45 percent stake in Telenor Microfinance Bank (TMB), a subsidiary of Telenor Group, to further develop TMBs mobile payment and digital financial services, a statement said.It remains to be seen when the Rocket Internet deal terms are announced, what if any forex impact, it will have by way of any of the transaction value landing on our shores.The sale of Daraz to Alibaba is another testament to Rocket Internets ability to successfully scale and exit market-leading companies, said Oliver Samwer, CEO of Rocket Internet.
Leading technology and a strong logistics network have helped creating one of the fastest growing companies in the region.
The acquisition by Alibaba is a tremendous success for the entire team working at Daraz.