Foodpanda's collaboration with Rebel Foods is being evaluated in 6 Asian marketsOnline takeaway shipment company Foodpanda is partnering with virtual kitchen area company Rebel Foods to roll out the latter's virtual restaurant brand names at 2,000 outlets throughout 10 Asian countries, Foodpanda's chief running officer said.
Foodpanda is Asia's largest food shipment company.
while Rebel Foods is the largest virtual brand names operator on the planet, COO Pedram Assadi told Reuters This is the largest virtual food brand name partnership of its kind.
Under the offer, Foodpanda, which is owned by Berlin-based Shipment Hero, has hired and trained hundreds of outlets to franchise the international restaurant brand names created by Rebel Foods and offer their food on its platformMumbai-based Rebel Foods, which uses multiple cloud kitchen area brands across countries including India and the United Arab Emirates, raised $175 million this month at a $1.4 billion appraisal.
It plans to release an IPO in the next 2 years.
Cloud cooking areas which prepare food for delivery got an increase from the shift to online buying during the COVID-19 pandemicLow overhead expenses versus conventional restaurants and quick scale-up capacity have also made it possible for web dining establishment chains to grow quicklyFoodpanda's collaboration with Rebel Foods is currently being checked in six of the twelve Asian markets that Foodpanda is active in, and there is the alternative to expand to the other regions Shipment Hero is active in, Assadi said.He did not provide any monetary details of the offer, however explained it as core to Foodpanda's method in Asia - together with its expansion into grocery delivery in Southeast and East Asia - as it takes on competitors such as British competing Deliveroo and Singaporean start-up Grab Holdings.
Over the in 2015, we now have actually constructed over 250 'cloud shops' that are operating grocery end to end, that makes us the biggest e-commerce shipment gamer in APAC (Asia-Pacific) Assadi stated, referring to distribution centers dedicated to online grocery orders.Delivery Hero, which is active in 50 nations worldwide, revealed on Tuesday it had invested $235 million in Berlin-based grocery shipment company Gorillas, as the global race to dominate the quick shipment service sector magnifies.
Previously this year, it likewise picked up a minority stake in Deliveroo