Koo eyes growth in South-east Asian market in 2022Homegrown microblogging platform Koo's user base has touched about 15 million now, with 5 million users added in the last quarter, its co-founder Aprameya Radhakrishna has said.Koo will keep its sharp focus on the Indian market, onboarding a growing number of users, even as it plans to venture into one brand-new market in Southeast Asia after June 2022.
The Indian microblogging platform, which has actually taken pleasure in a meteoric increase in use, is currently likewise offered in Nigeria, a market that continues to grow .
In general, the platform has hit about 15 million downloads now, with 5 million included the last quarter, Mr Radhakrishna said in an interview.
We have seen fast development.
We are ensuring that whatever that India celebrates, whether it is language or culture, is resonating on Koo ...
Be it the cricket, politics, films, spiritual leaders and their following, whatever is being commemorated on Koo in their (users') languages, Mr Radhakrishna said.The platform, previously this year, made inroads into Nigerian market.
The platform, previously this year, made inroads into Nigerian market.
Nigeria has been growing well, naturally.
We are taking this time to comprehend the cultural aspects of Nigeria, and it continues to grow , Mr Radhakrishna informed.India will continue to be the platform's primary focus.
Far as worldwide expansion goes, Koo is keen to reinforce its presence in Nigeria and other African nations.
For expansion, we will likewise try out (look at) one nation in South East Asia ...
We have not chosen the country however we will certainly want to enter one more market ...
in Southeast Asia, in second half of next year, he said.Asked which areas could be in the reckoning as Koo charts out prepare for venturing into a new market, Radhakrishna noted that Indonesia, Malaysia and the Philippines were among promising markets.
Koo will study different markets and settle its pick, closer to the date.Offering microblogging experience in local languages and for individuals speaking local languages, has been Koo's specialty.
The premise of getting in any market is whether they have significant local language element to their community and culture.
Those are the nations, that we will get in, Mr Radhakrishna said.Founded by Radhakrishna and Mayank Bidawatka, Koo was introduced last year to permit users to express themselves and engage on the platform in Indian languages.It supports numerous languages consisting of Hindi, Telugu and Bengali, to name a few.