gets brand rights for Lee Cooper in IndiaA joint endeavor between Reliance Industries Limited and US-based Iconix Brand Name Group has gotten the brand rights for Lee Cooper jeans in India, the companies stated on Wednesday.Iconix, which owns global rights to the brand name, had previously accredited Future Group to sell Lee Cooper items in India, however that arrangement ended earlier this year.The joint endeavor in between Reliance and Iconix already owns 24 style and house brands from the Iconix portfolio, including Ed Hardy.Reliance, run by Mukesh Ambani, is the parent company of the nation's greatest retailer Reliance RetailThe retail organization already has collaborations with global brand names such as Burberry and Jimmy Choo by means of franchises and joint ventures.Lee Cooper's affinity among consumers provides us a strong structure to rebuild the brand name in the nation, stated Darshan Mehta, the chief executive of Reliance Brands, which handles such partnerships for the group.