
Chinese toymaker Pop Marts fashion jewelry brand name Popop opened its first international flagship shop in Shanghai on Friday.
Wang Ning, creator of Pop Mart, participated in the opening event.
Weve always wished to check out more possibilities through different item classifications.
Fashion jewelry is a key section weve aspired to develop, Wang stated at the event.According to reports, Popop is targeting the international $50 billion fashion precious jewelry market.
The Shanghai flagship store includes accessories based upon some popular IPs such as Hirono, Molly, Skull Panda, Crybaby, Labubu, and Star Man, with prices ranging from 319 to 2,699 yuan (about $44 to $376).
As Pop Marts flagship IP, Labubu has gotten appeal among consumers worldwide.
The Labubu series boasts diverse and rapidly updated offerings, with its fourth-generation items expected to release by late 2025 or early 2026.