INSUBCONTINENT EXCLUSIVE:
Sub-brands are becoming rather popular in smartphone industry
Oppo, Vivo, and OnePlus are all sub-brands of BKK Electronics, and we have Huawei's own sub-brand in Honor
Xiaomi on other hand already has one sub-brand in POCO, and now Chinese company has announced that Redmi will be split off into its own
sub-brand as well.The Redmi and Redmi Note smartphones have been among brand's most popular budget smartphones
The move to establish Redmi as an independent brand does make sense, considering that such spin-offs are meant to allow companies to focus
on specific markets and target audiences with more distinct products.While POCO brings high-end hardware to mid-range market; it seems that
could be a good move for Xiaomi, especially in western markets where its just getting started
While official announcement about Redmi being established as a separate entity has already been made via a post on Weibo, company is also
gearing up to announce a new Redmi smartphone with a 48-megapixel camera on January 10.
