Rackspace acquires Salesforce specialist RelationEdge

INSUBCONTINENT EXCLUSIVE:
Rackspace today announced that it has acquired RelationEdge, a Salesforce implementation partner and digital agency
The companies did not disclose the financial details of the acquisition.At first, this may sound like an odd acquisition
Rackspace is still best known for its hosting and managed cloud and infrastructure services, after all, and RelationEdge is all about
helping businesses manage their Salesforce SaaS implementations
The company clearly wants to expand its portfolio, though, and add managed services for SaaS applications to its lineup
It made the first step in this direction with the acquisition of TriCore last year, another company in the enterprise application management
space
new customers thanks to these offerings and as existing customers look to Rackspace for managing more than their infrastructure
that the two companies seem to have a similar culture and mission, which focuses more on the business outcomes than the technology