Zaius raises $30M to help marketers unify their customer data

INSUBCONTINENT EXCLUSIVE:
marketing side
the Apes character, who was the keeper of truth for the apes), a clothing brand would have access to key data about a customer, like the
They could then tailor their messages accordingly.Gally said that for some customers, Zaius can deliver a 33 percent improvement in revenue
per message and, by allowing them to coordinate campaigns across channels, grow their reach by up to 50 percent.Jurgen Nebelung, vice
president of e-commerce and digital at Tea Forte, made a similar point in the funding announcement, saying that using other marketing
The new round was led by Insight Venture Partners, with participation from previous investors Matrix Partners, Underscore VC and Leaders
Fund
principal Teddie Wardi in an emailed statement