Marketing platform Punchh raises $20M Series B to give brick-and-mortar retailers better data analytics

INSUBCONTINENT EXCLUSIVE:
Founded in 2010 as an online loyalty card service, Punchh has since grown into a marketing platform serving more than 115 restaurant chains,
including Pizza Hut and Quiznos
learning in its cloud software
The funding was led by Sapphire Ventures, with participation from returning investor Cervin Ventures.Along with its angel and Series A
platform enables restaurants to digitize their customer loyalty programs and complements that with tools like Punchh Acquire, which is
designed to help businesses turn casual customers into regulars by promoting offers through multiple channels, including email, SMS, social
media, Apple Pay and eClub.The company currently has 145 employees and is based in San Mateo, California, with offices in Austin, Texas and
Delhi
Series A in 2015).Co-founder and chief executive officer Shyam Rao says the time was right for Punchh to raise again because it already
serves many of the biggest restaurant chains, with 34,000 locations between them, and wanted to tap into demand from retailers in other
verticals.Punchh is now focusing on convenience stores, gas stations and health and beauty brands (clients already include Fantastic Sams
hair salons and TruFusion, a chain of fitness studios)
The company competes with other digital loyalty and marketing platforms like Stamp Me, LoyalZoo and Stocard
weekend, it might send offers for a discounted hot soup and tea set to mothers between the ages of 30 to 55
data to build customer relationships and tailor every experience, at scale across hundreds of locations
digital marketing solutions for restaurants, which alone would be a fantastic reason to invest in the company, but the scope of their