INSUBCONTINENT EXCLUSIVE:
31, insurance actuary, reluctant lawn owner for nearly five years - would be perfectly content if every yard on his block was a jungle of
weeds, all equal in ugliness.He accepts that this is not the world he lives in.Rather, he and his wife, Abby, live in the United States - in
the Dallas suburb of Richardson, specifically, where lawns are basically social caste symbols, and Stricker has no ambitions of ever leaving
the weeded class.Still, his lawn is "going for that messy I-just-woke-up look," he said
"It's just crabgrass, as far as the eye can see."Oh, he mows, when he has to - sometimes a bit too late to avoid the attention of city code
enforcement officers with their 12-inch-high maximums
He even plans to buy an electric hedge trimmer, at some point.But these are Stricker's chores, not his passions.He looks across the street
sometimes and sees landscapers toiling over his neighbor's lawn
"They'll come up and till your soil and aerate it and put in sod, or whatever, and do their fancy services," he said
"It's like an arms race of domestic luxuries."He thought he had surrendered in the lawn battle long ago, but last week the war found him
anyway.Abby Stricker came home one afternoon after her volunteer shift at an animal shelter to find a sign planted amid the balding grass
and stray leaves of their yard."Your lawn was not treated today," the sign read
"Your neighbor's was." It listed a 1-800 number for Dr
Green lawn care.Abby sent a photo of the sign to Robert, who, in a fit of irritation, posted the photo on Reddit."Shaming us for our lawn
quality I guess" he wrote
And before Stricker had come home from the office and plucked the thing out of his yard, the sign had enraged the internet.EffYouLT: Door
hangers are already lame, but this is some next level annoying.Math4life93: I hope this business diesnonviolence: Your lawn is pretty
terrible though.Stricker: u rite u riteWithin a few hours, about 30,000 users had voted the post onto Reddit's front page
Stricker spent the afternoon fielding revenge suggestions: He should hire another company to remove the sign, then sue Dr
Green to recover the costs, one sympathizer suggested
He should dig a booby trap pit in his front yard and call Dr
Green to treat it.But the insurance actuary-turned-lawn martyr had no desire to harm the company, he said
He simply wanted to shame Dr
Green had shamed him."Let Reddit do its thing," he wrote to one commenter, who suggested he take the company to court.Unbeknown to Stricker,
however, one of his Reddit viewers was the owner of Dr
Green Services, Ryan Van Haastrecht."I thought the posts were actually quite funny, to be honest," Van Haastrecht said
"What's amazing about this story and how viral it's gone is we were literally only doing this for about two days."It was a new marketing
gimmick gone awry, the owner said
After treating a lawn, his technicians had been instructed to place signs in the yard of all neighbors - not just those with ugly lawns."We
weren't trying to shame anybody," Van Haastrecht said
"Just trying to do something a little bit creative
Certainly I'm not thinking this was a great idea, necessarily."Van Haastrecht said he ended the sign gimmick as soon as he saw the reaction
to Stricker's photo on Reddit
For whatever reason, he said, his business has increased since the short-lived campaign.Stricker said he has no further complaints
He made his point, and his lawn - for better or worse - is now the center of attention on his block.A week after the Reddit post went viral,
a local TV station came out to interview Stricker
Green's sign out of storage and planted it back in his lawn for the camera
Then, sitting between two shapeless hedges, he explained the whole saga.Before the TV crew left, Stricker mowed the grass for some B-roll
