INSUBCONTINENT EXCLUSIVE:
competitor based in Germany.The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and
that Whisk is acquiring the tech, customer base, integrations, and team
things.The first relates to making recipes shoppable i.e
making it incredibly easy to order the ingredients needed to cook a recipe listed online or in an app
It then interfaces with the store to fill the users basket with the needed items.The second is recipe personalisation
Based on user preferences (e.g
disliked ingredients, diet, previous behaviour, deals at a favourite store, and trending recipes based on location), Whisk is able to create
personalised recipe feeds, search results, and meal plans.The third aspect is an Internet-of-Things play
looking for ways to connect recipe content to grocery retailers and provide consumers with personalized nutrition, planning and purchase
users through the applications of its clients
They include retailers like Walmart, Amazon, Instacart, and Tesco who use Whisk to enable online grocery shopping via recipes
are in the supermarket, and recommends recipes
Other customers include publishers, such as the BBC, and food brands like McCormick, Nestle, Unilever, and General Mills.Meanwhile, Whisk
says it is currently focused on the United States , U.K
