INSUBCONTINENT EXCLUSIVE:
and Spanx founder Sara Blakely, along with several existing investors
former TV journalist Willow Bay, now dean at the USC Anneberg School for Communication and Journalism; Jesse Draper of Halogen Ventures;
Shonda Rhimes; founder and CEO of GingerBread Capital, Linnea Roberts; CEO of ELY Capital, Hope Taitz; as well as the Goldman Sachs Group,
former lead investors 21st Century Fox, RRE Ventures and Homebrew Ventures.TheSkimm began its life as an email newsletter, founded by former
The newsletter targets millennial women who want an easy way to keep up with the key news of the day
reading the news a dreary but necessary chore
Mixed in with its highlights from key United States , political and international news are samplings of stories from pop culture and the
has now grown to around 7 million subscribers, the company says
(This is the same number it reported in March.)The company has also expanded to other products since its launch, including a $2.99 per month
subscription-based app for keeping up with upcoming news and televised events, a podcast, as well as original videos for YouTube and
1 on Apple Podcasts hours after its launch.The company generates revenue from a variety of sources, including its app subscriptions, native
ads, affiliate, content licensing and distribution, theSkimm notes in an announcement
One of its plans involves expanding its No Excuses political-engagement campaign, reports Variety, which registered 110,000 United States
voters.New York-based theSkimm has 72 full-time employees and has raised $29 million to date.
