INSUBCONTINENT EXCLUSIVE:
YouTube is changing today with the rollout of both YouTube Music and YouTube Premium, a pair of services that could alter the way that you
consume content from the video giant.If you spend a lot of time on YouTube - especially if that time is spent watching music videos,
rolls up everything great about YouTube's vast, diverse library of music-related content and bundles that with a proper, Spotify-like
music service, including millions of tracks and personalized recommendations.Sounds great, right It might be, but we haven't used it
additional countries (including the United Kingdom and Canada) on the near horizon.Still, we've heard plenty about the incoming service, so
to find the tunes you're looking for on YouTube, whether they've been put there legally or otherwise, but YouTube Music is something
different: it's a music-focused streaming service that seems designed to wage war against the likes of Spotify and Apple Music.Google
calls YouTube Music "a new music streaming service" that promises official renditions of millions of songs and albums
In other words, it doesn't sound like they're just slapping a label and a price tag on the existing YouTube content you know and love -
it'll be that stuff along with the usual amenities of a streaming music service.Of course, video remains YouTube's specialty, and there's
nowhere better for finding official music videos from artists
That'll continue to be the case with YouTube Music, and a redesigned mobile and desktop app will serve up music videos, tunes, and plenty
gunning for the Spotify throne with YouTube Music, but they're also trying to lean into what makes YouTube such a compelling place for music
Yes, it'll include the same kinds of albums and tracks found on other services, but it sounds like YouTube won't forget about all of the
other content around it.That means that things like cover songs, parodies, and live performances will remain accessible alongside the
official tracks and videos, making YouTube Music an ideal service for immersing yourself in an artist's catalog - and everything else
along with where you are and what you're up to
Google mentions gym and commute playlists as examples there, or that it can suggest relaxing pre-flight tunes if you're at an airport.One of
the more compelling features is a super-smart, surely A.I.-driven search engine that goes beyond simply searching for song titles and
Yes, it can help find songs based on lyrics, but it can also try finding tracks based on misheard lyrics - for example, that
oft-misunderstood line in Taylor Swift's "Blank Space" that sounds hilariously like "Starbucks lovers."Another example they've pointed out
is "that rap song with flute" (Future's "Mask Off") and "that hipster song with the whistling" (Peter Bjorn and John's "Young Folks")
If it really works as well as they suggest, then it could be a huge help for locating tracks that you don't know much about.3) It has free
letting users choose between free and paid versions of the service
According to the official blog post, the free version of YouTube Music will be ad-supported, of course, and it will require an Internet
Beyond that, any restrictions on playback haven't yet been detailed.YouTube Music Premium, on the other hand, will provide some very
beneficial features that might be worth springing for
unclear whether music videos will lack ads
YouTube's chart suggests otherwise, although it'll feel strange to see any ads within the YouTube Music app if you're paying for the
service.The paid service will also provide background listening on mobile, so you can switch away from the app and multitask, plus you'll be
able to download songs for offline listening
YouTube Music also has a cool feature called "Offline Mixtape," which "automatically downloads songs you love" so you have them handy if you
That's a considerate perk!YouTube Music Premium is priced at $9.99 per month in the United States, which is the same price as Spotify,
Apple Music, and Google Play Music
We don't have international pricing just yet, but we have to imagine that Google will aim to stay comparable with the competition
everywhere.While this might seem confusing at a glance, YouTube Music Premium is not the same as YouTube Premium
That said, YouTube Premium encompasses everything that's in YouTube Music Premium, but then adds more content
version of the site that never seemed to catch on in a big way
Like YouTube Red, YouTube Premium offers access to original series and movies, which the company is ramping up on
Furthermore, it lets you watch YouTube videos without ads, play videos in the background on mobile so you can still hear what's happening,
and download videos for offline playback.And then it adds YouTube Music Premium's full functionality on top of that
As a result, YouTube Premium will cost $11.99 per month - that's $2 more than YouTube Music Premium, and $2 more than YouTube Red
have a streaming music service" If so, then you'd be correct: it's called Google Play Music and it's still around today
For some reason, it'll still be around in the future too
Google clarified that YouTube Music is not meant to replace Google Play Music, as they'll apparently coexist
Google Play Music users will gain access to YouTube Music Premium as well."To the Google Play Music users out there, nothing will change -
you'll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always," reads a
blog post from YouTube Music product manager Elias Roman.Why keep Google Play Music around if YouTube Music Premium does the same things and
it looks like Google plans to keep its current service around for the time being, and we'll just have to wait and see whether or not that
approach holds up long-term.jSPDXzMwNSBL3kjKeri7xJ.jpg#
