INSUBCONTINENT EXCLUSIVE:
Right on the heels of launching its concierge service Hooch Black, Hooch announced today that it has raised $5 million in seed funding.The
Hooch Black (which you have to apply for, and which costs $295 per year) adds hotel deals, concierge service and other perks on top.Even
though Hooch had already raised $2.75 million in two pre-seed rounds, co-founder and CEO Lin Dai said it was more important to bring on
Blue Scorpion Investments, with participation from Access Industries Holdings, Warner Music Group (Dai said that Hooch will be working with
Warner Music on content, events and promotions), FJ Labs, Diesel CEO Stefano Rosso, former Comcast CTO Sree Kotay and others.At the same
time, the company is expanding its advisory board to include Bob Hurst (previously vice chairman of Goldman Sachs), Bonin Bough (former
chief media and ecommerce officer at Mondelez) and Teymour Farman-Farmaian (previously CMO and CRO at Spotify and now managing director of
Bitcoin wallet company Xapo).Dai also said Hooch is preparing to launch its blockchain initiative this summer
