Transportation Weekly: Tesla astroturfs, Softbank flexes, BMW and Daimler hookup, What is a Jelbi

INSUBCONTINENT EXCLUSIVE:
Welcome back to Transportation Weekly; I&m your host Kirsten Korosec, senior transportation reporter at TechCrunch
This is the third edition of our tome, I mean newsletter, and this week let settle in for a mind meld on why logistics is the new Hansel, a
curious Tesla subsidiary, and discover a new mobility species called the Jelbi. Never heard of TechCrunch Transportation Weekly Catch up
hereand here.As I&ve written before, consider this a soft launch
Follow me on Twitter@kirstenkorosecto ensure you see it each week
(An email subscription is coming). Brrruummmmm. ONM … There are OEMs in the automotive world
And here, (wait for it) there are ONMs —original news manufacturers
(Cymbal clash!) This is where investigative reporting, enterprise pieces and analysis on transportation lives. This week, Mark Harris is
back with a story about Tesla
This focuses on the company energy business, or more specifically, the opaqueness around its lobbying efforts in the energy sector
Follow him on Twitter @meharris. Inside Tesla solar energy astroturfing Yes, this is a transportation newsletter
We get it
But Tesla has long pushed itself as a sustainable energy company that covers the entire ecosystem — solar power, energy storage, and
electric vehicles
We&ll continue to look through the dozens of Tesla subsidiaries, most of them related to solar, to see what else pops up. In other Tesla
news, ARK Invest has CEO Elon Musk on a podcast; Tesla files its 10K, Consumer Reports pulls its recommendation for the Model 3 and data
firm JATO Dynamics declares that the Tesla Model 3 was the best-selling electric car in the world in 2018. Dig In This week, I wanted to
highlight a recent conversation with May Mobility co-founder and COO Alisyn Malek. May Mobility, an autonomous shuttle company, announced
last week a $22 million funding round
This week, the company started testing its third AV shuttle service; this time, it in Rhode Island. May Mobility AV shuttle will travel a
5-mile route, its longest to date, along the Woonasquatucket River corridor with 12 stops, from Olneyville to Providence Station
The &Little Roady Shuttle,& as it being called, can carry up to five passengers and an attendant
The vehicles began testing this week on low-volume roads as the initial phase of a pilot project scheduled to launch this spring. Malek said
a curious thing to me when we last spoke
In the midst of explaining the differences in complexity between its route in Detroit and Rhode Island, she referred to May Mobility as a
transportation service provider. That not unusual, this is an AV shuttle company after all
Except that unlike so many AV startups, May Mobility seems to put the transportation service part ahead of, or at least on equal footing,
with its AV efforts. Malek spent so much time explaining the logistics piece of managing the service, I had to jump in and say &I realize
the AV component is important for May Mobility, but it seems almost incidental in the problem you&re trying to solve.& Malek responded
&Yeah.& She elaborated
&It going to take 10 to 15 years for an AV to cover a whole urban area,& she added
&When you think about the validation and the reliability that needs to have been done and demonstrated before you pull that safety driver,
well that a really big cross section of things you need to validate and verify.& Malek also told me that May Mobility will continue to
expand into new markets and double down on places it already operating, which includes Columbus, Ohio and Detroit. A little bird … We hear
a lot
But we&re not selfish
Let share. Thanks for all the tips everyone
I&ll be vetting these over the next few weeks or so. We&ve heard from a couple of sources that top engineers are fleeing one of the larger
self-driving car startups
Poaching between AV startups is common
We&re looking into whether something else is at play. Also … not a tip, but something worth tracking, and perhaps a tidbit that not
everyone noticed. Under the Flexport-Softbank deal, Softbank Michael Ronen will join Flexport board and director Ed Shrager comes on as a
board observer
Here the interesting part: CEO Ryan Petersen will retain majority control of the company, as Forbes reports
That notable considering investors are giving up so much control to founders, even while drowning them in capital. Got a tip or overheard
something in the world of transportation Email me or send a direct message to@kirstenkorosec. Deal of the week Another day, another Softbank
Vision Fund deal. This time, Softbank led a $1 billion funding round in Flexport, a San Francisco-based full-service air and ocean freight
forwarder
Logistics& they&re so hot right now
If Amazon is the Derek Zoolander of logistics, perhaps Softbank is Hansel
Just go with it. Softbank put $2.25 billion into self-driving car startup GM Cruise last year
It is also backing ride-hailing companies Didi and Uber, peer-to-peer car-sharing company Getaround, Alibaba Local Services, DoorDash, Full
Truck Alliance, Grofers, autonomous delivery robot startup Nuro and ParkJockey. I reached out to Softbank dealmaker Michael Ronen and asked
what the big idea His response: Transportation and logistics are massive markets that are being disrupted by technology
Ride-sharing companies have used mobile computing and AI to create a whole new market for moving people and goods
We see additional opportunities in long-haul trucking, warehouse management, robotics inside and outside warehouses, last-mile logistics
(including parking), and other areas. We believe the opportunities to modernize these pieces of the value chain are very significant and
still largely untapped
Similar to the shift in TV and media consumption to on-demand and on-the-move, consumers are more and more expecting to get what they want,
when they want it, where they want it & with little to zero delivery costs
Amazon has created a massive ecosystem to enable such an experience
The rest of the world is playing catch up
We believe the companies we&ve backed are making significant strides to enable such experiences, and that there still a lot of opportunity
ahead both in the U.S
and abroad. So it looks like it shaping up to be &all the transportation and logistics companies backed by Softbank& versus Amazon. Other
deals that got our attention this week: Zoba raises $3 million to help mobility companies predict demand Clutter confirms Softbank-led $200M
investment for its on-demand storage service Flipkart founder Sachin Basal invests $92M in Ola Moijo, the connected car SaaS platform
provider, raised $40 million a Series B round that included included a strategic investment from Assurant as well as Bosch and
T-Mobile. On-demand logistics startup Lalamove raises $300M for Asia growth Snapshot If this image leaves you scratching your head, you&re
not alone. BMW and Daimler, which had agreed last year to merge their urban mobility services into a single holding company, announced
Friday plans to unify these services and sink $1.1 billion into the effort
Also this week: Daimler moves its big date platform to the cloud. TechCrunch Romain Dillet chimes in on what this all means
In short: a hot mess. Daimler and BMW know how to make cars, but they really don&t know how to brand mobility services
Last year, they both agreed to merge their mobility services under one roof with each company owning a 50 percent stake. But after many
acquisitions and poor branding decisions, it became a confusing mess
You know how they could have cleaned up their mess By choosing descriptive names and leaving the past behind
Instead, they&re creating five joint ventures with names that look like some services that already exist, but not quite
They&re also investing $1.1 billion in those services. The best way to avoid a headache is by looking at this chart
Each line represents a joint venture
ChargeNow is now Charge Now, free-floating rental services DriveNow and Car2Go are now Share Now (yes, Drive Now wasn&t good enough), all
the parking services are now unified under Park Now (that one was easy), all the ride-hailing services are regrouped under Free Now, and
ReachNow and moovel are becoming Reach Now (even though ReachNow is a ride-hailing service but I give up). It gets a lot more confusing when
you realize that some services will merge while others won&t
mytaxi announced that it would become Free Now, but Chauffeur-Privé just changed its name to Kapten for instance
Goodbye now. — Romain Dillet Tiny but mighty micromobility Scooters have received mixed responses in cities
But data from cities& respective pilot programs generally show that people like them more than they hate them. A survey from the city and
county of Denver, Colo
found that 32 percent of respondents (bike riders, scooter riders and non-riders) &love& scooters in the city, with 26 percent saying they
don&t like them, but may like them if some changes are made. Meanwhile, over in Los Angeles, the city Department of Transportation received
applications from 11 dockless mobility companies to operate in the city
Collectively, those 11 companies sought permission to operate 37.7K dockless bikes and scooters. For the operators selected, LADOT requires
them to conform to its Mobility Data Specification, which entails the collection of data pertaining to vehicle type, trip duration, trip
cost, trip parking verification and more. LADOT started accepting permit applications in January and required companies to submit by
February 15
LADOT says it expects to make a decision next month pertaining to which companies can participate in the one-year pilot. Notable reads One
item this week
Trucks
(One side note, I was going to include Apple ADS report issued to NHTSA
And then I read it
Not much there except a tiny insight in what they require for their safety drivers
But in case you&re interested, read it here. A recent report from McKinsey called Route 2030 & The Fast Track to the Future of Commercial
Industry report, got our attention
It charts out the rise of e-commerce and shortage of truck drivers as well as the emerging trend of autonomous trucks. New opportunities are
driven by three major trends: alternative powertrains, autonomous vehicles, and connectivity
These could add another $3 billion to the profit pool by 2030. Total global OEM profits to increase by $5.6 billion to about $18.3 billion
by 2030, resulting in a slight industry profitability increase from 6.6 percent in 2017 to 6.7 percent in 2030. Other quotable
notables: Wired take on self-driving car jargon; The Information organizational chart on GM Cruise; and Lytx, which provides fleet
management services like video telematics and vehicle tracking for fleets, crunched data that identifies the top 10 roads for cell phone use
in the U.S. Testing and deployments Deployments don&t always mean AVs
This week, Berlin public transit authority, BVG introduced Jelbi. What is a Jelbi It is a mobility app (powered by technology from Trafi and
branded under BVG) that is designed to cover all the ways people travel, including by public train and bus, bike share, car-sharing,
scooters and ride-hailing
These one-stop mobility apps are a bit like rainbows
We can see them and they&re beautiful, but they don&t last
That not to say they&re not valuable
THEY ARE
Seamless travel for everyone from Point A to Point B is the goal. But some struggle to get every mode, or every competitor within a
particular mode, onto one app
Sometimes the app just isn&t so great
Or it great and no ones knows about it. In the case of Jelbi, it looks like it off to a good start
People tell me that BVG and Trafi want to get 25 providers onto the app
So far, they have about 15, including Cambio, Emmy, Lime, Jump, Mobileeee, Miles, Mobike, and Taxi Berlin to name a few
Will the new combined and confusing Daimler-BMW joint venture add its Berlin-based services to the app We&ll watch for it. Other interesting
stuff: Citymapper announces subscription service for multiple transportation methods On our radar The Geneva Auto Show is coming up and
there will be no shortage of electric vehicle concepts
Volkswagen, Peugeot, Kia are teasing them
But there one reveal preceding Geneva that TechCrunch is particularly interested in and that Polestar. I met Polestar CEO Thomas Ingenlath
in August during Monterey Car Week
I meet lots of passionate CEOs and co-founders
And Ingenlath didn&t disappoint
As we chatted over dinner I was struck by his design background and his ideology
Ingenlath is a car designer by trade and he had some interesting ideas about what people want and what works. On Feb
27, Polestar is going to live stream an unveiling of the Polestar 2, the first fully-electric car from the Volvo Group and the world debut
of Google new in-car HMI system
Just set your alarm (for U.S
and Canada folks) and head to their website
The reveal starts at 4 am PT. Thanks for reading
There might be content you like or something you hate
Feel free toreach out to me at kirsten.korosec@techcrunch.com to share those thoughts, opinions or tips. Nos vemos la próxima vez.