Why Saudi Arabia took its charm offensive East

INSUBCONTINENT EXCLUSIVE:
Image:Saudi Arabia 'is Pakistan's friend in need'Saudi Arabia has embarked on a global charm offensive
In the last few days it has appointed its first-ever female ambassador to its top diplomatic post - Washington DC - while its de facto
leader, the controversial Crown Prince Mohammed bin Salman, has just concluded a high-profile tour of Asia, discussing billions of dollars'
worth of trade and investment deals in China, Pakistan and India.Less than five months have elapsed since the West recoiled in horror over
the grisly, planned murder of Saudi journalist and critic Jamal Khashoggi inside Saudi Arabia's consulate in Istanbul
The CIA and most western intelligence agencies concluded that the crown prince, known by his initials MBS, was most likely behind the
murder, something Saudi officials strongly deny
Previously feted in Western cities, MBS was largely shunned by the West at the recent G20 summit in Buenos Aires
He faces ongoing condemnation in the Western media, not just for the Khashoggi affair, but for locking up peaceful protesters, including
women, and for pursuing a catastrophic war in Yemen
So what does he do He turns eastwards, just as other Gulf Arab leaders did in 2011 following European criticism of autocratic practices in
their region
He got a red-carpet welcome.In Pakistan, a nuclear-armed country now in dire financial difficulties, MBS dispensed Saudi largesse and was
honoured with a 21-gun salute, an escort of fighter jets, and a gift of a gold-plated submachine gun
In India he was warmly greeted by Prime Minister Narendra Modi and went on to discuss huge investment deals, primarily in the energy sector
Image:How the murder of journalist could affect the Saudi crown princeSaudi royals do not travel alone
If you are the crown prince and de facto ruler, you take with you a vast entourage of 1,100 in several planes, occupying hundreds of hotel
rooms, as well as a personal, portable gym
The entourage includes journalists from the state-controlled media who can then report back to the population how well their leader is being
received
MBS's position inside Saudi Arabia was already considered secure even before this trip - there are no other serious contenders for the
throne
But being warmly embraced in important Asian countries plays well to a Saudi audience and helps dispel the notion of him being a pariah in
the wake of the Khashoggi murder.America though, will be a tougher nut to crack
It is no coincidence that the newly appointed Saudi ambassador to Washington is a woman.Princess Reema bint Bandar al-Saud is a successful
businesswoman in her own right
She has also championed a greater role for Saudi women in society
Image copyrightAFP/GettyImage caption Princess Reema (r) met British PM Theresa May in Riyadh in 2017
But she will have to contend with a highly critical Congress, and US media that have reported extensively on the shortcomings in Saudi
Arabia's human rights record
Her predecessor in the post, Prince Khalid bin Salman Al Saud, departed Washington in a hurry after the Khashoggi affair
He has been accused of complicity in the journalist's murder, which he denies, and was told not to return without a clear explanation of
what happened
So where does all this leave Europe In short, in a quandary
Saudi Arabia is Britain's biggest Middle East trading partner with up to 50,000 British jobs dependant on it
With its enormous oil wealth, the desert kingdom is a massive market for exporters and - controversially - a major buyer of British
weaponry, something the opposition leader Jeremy Corbyn has promised to end
Relations with Britain and France are cooler, but neither has taken significant measures against Riyadh
Germany, however, has reacted to the Khashoggi killing with a freeze on arms exports, something that now threatens to disrupt the UK-Saudi
defence relationship since parts of the Typhoon fighter jet are produced in Germany
Saudi Arabia's message to the West appears to be twofold
By drawing closer to big, important nations in Asia, it says: "We do have other friends around the world and they're happy to do business
with us." By sending a young female ambassador to Washington, it says: "We know we have ground to make up so we are happy to listen to what
you have to say."What matters to Saudi Arabia's critics though, is whether any of this will make any difference to the way in which all
political dissent has been suppressed at home, something that continues to embarrass those Western governments doing business with Riyadh.