INSUBCONTINENT EXCLUSIVE:
MoviePass may still be trying to figure out how to make a movie ticket subscription service financially viable, but it can be credited for
at least correctly identifying consumer demand for such a thing
Now you can add one more: Atom Tickets, which is today announcing a platform that will allow theaters to build their own movie ticket
Atom Tickets will instead provide the underlying technology and support that makes such a thing possible.The new platform, called Atom Movie
Access, will be offered to exhibitors across North America
It provides a fully digitally booking platform for subscribers through the Atom Tickets app
their contacts, pre-ordering concessions for quick pickup where available and checking in using a phone instead of paper tickets.On the back
end, Atom Tickets will also handle the payment processing, customer service, fraud detection and anti-abuse measures
The latter is particularly important for movie ticket subscriptions, as MoviePass noted that as much as 20 percent of its customers were
abusing the service, which significantly contributed to its financial issues.In addition, the platform will allow subscribers to be able to
make complex transactions in-app, like redeeming a free movie while also buying full-priced tickets for a guest in one sale
It also supports things like being able to choose between an included free screening or saving it for later, the company says, and allows
for the creation of differently tiered plans
co-founder of Atom Tickets, in a statement about the launch
marketing promotions at specific locations, integrating exhibitor loyalty plans and giving customers the ability to pre-order concessions
In an interview with Variety, Bakal suggested it would not be prohibitive as Atom Tickets would instead take a cut of subscriptions
The report also noted that no theaters have signed up yet, but the pitching will begin in earnest at a trade show next week in Las Vegas.
