INSUBCONTINENT EXCLUSIVE:
Akshay Kumar spoke about the need for influencers of society to talk freely about toilets
The famous Hindi film actor Akshay Kumar, while spreading awareness of cleanliness, launched
for Toilet Technology organized in the capital
The campaign focuses on promoting the twin pit toilet technology in rural India, and also features actor, Bhumi Pednekar along with Akshay
Kumar, PIB said in a press release.In his welcome address, Parameswaran Iyer, Secretary, Ministry of Drinking Water and Sanitation, said
that right from his movie, Toilet Ek Prem Katha, which was seen and appreciated by rural and urban people across the country, to his
participation in the twin pit toilet advertisement campaign for the Swachh Bharat Mission, Mr Kumar has been a strong supporter of the
sanitation movement underway in the countryAkshay Kumar interacted with Swachh Bharat Mission officials, district collectors, communication
experts and members from the media on the occasion
During his interaction, he spoke about the need for influencers of society to talk freely about toilets, and empty toilet pits around the
country to destigmatize cleaning of one's own toilet by members of the family itself.The government officials, during the interaction,
spoke about the power of women in leading the sanitation mission in rural areas, and the role played by the movie, "Toilet Ek Prem Katha" in
leading this behaviour change
It was also announced by the Ministry of Drinking Water and Sanitation on this occasion that the producers of Toilet Ek Prem Katha have
given rights to all State and District teams of the Swachh Bharat Mission (Grameen) to screen the movie in villages on a non-commercial
basis.: 'Send Photo Of Toilet At Home Or Forget Salary': Officials Told In UP's SitapurThe twin pit toilet technology was invented in
India and is the most well-suited toilet technology for rural India, and is recommended by Government of India and the World Health
It is scientifically proven that:1
A pit in a standard twin-pit toilet model fills up in roughly 5 years for a 6-membered family2
The waste may then be easily re-directed to the second pit3
In 6 months to 1 year, the waste in the filled pit decomposes completely4
This decomposed waste is safe to handle and rich in NPK (nitrogen, phosphorus, potassium) nutrients which makes it ideal for use in
agriculture: PM Modi Announces Swachh Bharat Summer Internship, Prizes For PerformersThe advertisement campaign launched today is an effort,
supported by the World Bank, towards encouraging this technology using mass media
The film can be found on the YouTube channel of the Swachh Bharat Mission (Grameen) (link: tinyurl.com/sbmgramin)
It will be translated in several regional languages, and the Hindi version will start airing on television channels with immediate effect.
