Bharti Airtel, Reliance Jio To Fight For Zee Entertainment Stake: Report

INSUBCONTINENT EXCLUSIVE:
and Reliance Jio are set for another face-off, this time in the entertainment segment as both the companies plan to offer bids for stake in
the Zee Entertainment Enterprises, sources privy to the development said.Bharti Airtel has already initiated the efforts and is likely to
make a formal proposal soon, sources said while Reliance Jio Infocomm is also considering a bid.This comes amid reports that the Japanese
media major Sony Corporation's bid to acquire Zee Entertainment Enterprises has been put off due to differences of valuation
This has helped US cable company Comcast-Atairos become the frontrunner in the acquisition talks.Zee Entertainment and Airtel could not be
considering getting in private equity (PE) investors as part of their stake sale process
Apple is the other contender in the acquistion race after Comcast-Atairos, sources said.Sony had initially proposed a merger of its existing
which is looking to sell its stake in Zee Entertainment due to its financial stress
the over-the-top video content space with Zee5, while Sony runs the SonyLiv OTT platform and both these platfroms compete with Netflix and
Amazon Prime.Zee Entertainment's promoters has been in talks with multiple investors to sell around 25 per cent stake from their
shareholding of around 40 per cent, in order to pay off loans taken against their shares
As or December 2018, around 59 per cent of the promoters' stake in Zee Entertainment was pledged to lenders.Get the latest election news,
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