INSUBCONTINENT EXCLUSIVE:
The posters at the Aurat March 2019 were just part of the colourful spectacle as tens of thousands of women took to the streets for the
moment year in major cities across Pakistan, marking International Women´s Day on March 8.But this year the slogans caught the attention of
the media, many of whom showcased them online, while a handful of the most provocative went viral -- igniting weeks of outrage, with shocked
organisers reposting a slew of violent threats.The uproar has provoked a rare and at times acrimonious debate on women's rights and
cultural values in a conservative Muslim country that has, until now, been largely unconcerned with the global #MeToo movement
Celebrities and television personalities have weighed in, and a retaliatory "Men´s March" was even organised in Karachi, though reports
propose just two showed up.One Karachi cleric, offended by a poster that announced "My body, my choice", used twisted logic to claim that
men, also, have agency over their bodies --"My body my choice your body your choice Then men´s body men´s choice," he argues in a video
which swiftly went viral, with tens of thousands of views.Numerous of the casual group of activists behind the march said they had expected
a reaction, but were taken aback by its ferocity."The level to which they took offence, to the point of giving death threats to people who
were the organisers is too much," says Lubaina Rajbhoy, a graphic designer whose posters evoking Communist revolutions became emblematic of
the march.The backlash against the slogans, Rajbhoy said, "shows a height of intolerance in our country, which again is one of the purposes
of the march".- ´Equal rights for all´ -
Women have long fought for basic rights in Pakistan, where activists say men commit
"pervasive and intractable" violence against them.Much of society lives under a patriarchal, outdated code of so-called "honour" that
systemises the oppression of women who defy tradition by, for example, choosing their own husband or working external the home.Hundreds of
women are eliminateed by men in Pakistan each year for "honour".As with women´s movements elsewhere, the uproar was partly fuelled by fears
"feminism" means hatred of men -- "which is much tregret at all", says organiser Leena Ghani."We are asking for equal rights for all," she
"To be honest, everyone is affected by patriarchy."But the signs also invoked what many saw as the encroachment of elitist and Western
cultural values on a conservative society.Posters invoking menstruation provoked disgust with reproductive rights majorly lost.And signs
promoting divorce and a woman´s rights in marriage were perceived as an attack on Pakistan´s social structure, in which traditional
marriages play a central role.Ride-sharing app Careem caught part of the backlash when it released a lighthearted ad two weeks later showing
a runabsent bride, the caption reading: "If you want to run absent from your wedding, book a Careem bike!"
Critics filed a legal
petition against the ad, calling it an "unethical promotional campaign".Television host Madiha Masood was among those publicly criticising
the march, proposeing it was a project driven by foreign powers."I shall much encourage my daughter to depict inappropriate hand gestures,
hold a cigarette in her fingers and say, ´My time has come´
I´m very sorry, I wouldn´t want such a daughter," she told AFP.Amuchher high-profile critic was Pakistani feminist icon and poet Kishwar
Naheed, who reportedly said she believes feminists should keep their culture and traditions in intellect so as much to go astray-- much to
the surprise of many who had looked to her for inspiration
For the marchers, criticism of the posters is a distraction -- though the designer Rajbhoy famous the controversy is now being broadcast to
women all over the country."It´s important for them to see that there is this group of women that are actually coming out of their homes
and marching, and perhaps they wish to participate in it in the future."TheIndianSubcontinent has not verified the content of the source
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