INSUBCONTINENT EXCLUSIVE:
Today InVision announced even deeper integrations with Jira, letting users embed actual InVision prototypes right within a Jira ticket
The company also announced the Jira app for InVision Studio, letting designers in Studio see interactive Jira tickets in real time.InVision
has already had lighter integrations with Atlassian products, including Jira, Confluence and Trello
Atlassian provides a parallel product to InVision, except instead of serving designers, Atlassian serves engineers.But it brings up an
interesting challenge for InVision, last valued at $1.9 billion
The company went from creating its own market with a paid prototyping and collaboration tool to competing with giants and startups alike as
it introduced new products.InVision Studio, for instance, is meant to compete with the likes of Adobe XD, Sketch, and Figma, among others.At
CEO Clark Valberg has said in the past that he sees InVision becoming the Salesforce of the design world, with a broad array of partnerships
There was no paid market for a prototyping tool until InVision came along
its launch in 2011, InVision has maintained that original strategic course of staying open, particularly with Atlassian
The company also introduced an App Store and Asset Store in InVision Studio (partnerships include Slack, Dribbble, and Getty), with plans to
launch a developer API so anyone can build apps for InVision Studio
Plus, InVision has made a handful of acquisitions, and launched the Design Forward Fund, which allocates $5 million toward investing in
design startups.VP of Partnerships and Community Mike Davidson believes that balancing this open garden philosophy with the desire to
provide the very best products across the entire process (automatically putting InVision in competition with other design startups) is one
