INSUBCONTINENT EXCLUSIVE:
Making these games is a big part of what the company does, yes, but the games are part of a bigger picture: they are a springboard, a place
to figure out the constraints of what they can do with augmented reality today, and to figure out how to build the tech that moves it
Niantic wants to wrap their learnings back into a platform upon which others can build their own AR products, be it games or something else
And they want to be ready for whatever comes after smartphones.Niantic is a bet on augmented reality becoming more and more a part of our
lives; when that happens, they want to be the company that powers it.This is Part 3 of our EC-1 series on Niantic, looking at its past,
present, and potential future
You can find Part 1 here and Part 2 here
From art, to audio, to even just thinking up new gameplay mechanics, each game or project they took on would require a mountain of resources
better part of the last decade figuring out how to make them all fit together
hundreds of millions of users around the world
But Niantic turned around, went back to the same city the next year, and pulled it off
But to prove itself as a platform company, Niantic needs to show that they can do it again
That they can take these engines, these tools, and, working with another team, use them for something new.
