INSUBCONTINENT EXCLUSIVE:
Media playback is unsupported on your deviceMedia captionWATCH: The Zozosuit failed to measure upJapanese fashion retailer Zozo has reported
a drop in profits following its failed experiment with a body-measuring suit and app.It had hoped to sell custom-fit clothes using
measurements from its tracking-dot covered Zozosuit body stocking.But critics said the suit was not accurate and the cost of distributing it
copyrightReutersIn November, Zozo said it would wind up the Zozosuit project
Disagreements with some of the fashion brands stocked on the Zozotown website also contributed to the company's first-ever annual drop in
profits to recover in 2019-20.Suza Burger, chief executive of Zozo Germany, said in a statement that her time at the company had been an
"exciting journey for me and my entire team." "We were overwhelmed with the enthusiasm and support we have received by our customers and
media for the concept of Zozo," she said.Zozo's European and US websites will close on Thursday.
