INSUBCONTINENT EXCLUSIVE:
It looks like the capital continues to flow into startups looking to provide some easy way for users to share GIFs, with another startup
Google earlier this year acquired Tenor, a GIF platform that supplies a GIF search engine across multiple messaging channels (the company
recently added LINE as one service)
Tenor earlier had said it had around 12 billion GIF searches every month
Meanwhile, Gfycat, which focuses on creator tools, says it has around 180 million monthly active users with more than 500 million views
Giphy, one of the other largest GIF platforms, says it has around 300 million daily active users (and we hear recently held talks for a
more information into a small amount of space
That behavior was interesting to us
At the time it was me, a team of several engineers and data scientists, and we decided this way of expressing yourself could increase
We decided we should take a look at how the environment is treating these types of formats, and that caused us to transition the business to
Amid the massive privacy-related snafu Facebook faces, it does seem like many of these communications companies are tuning their tone to
That information includes views, shares, and other kinds of information about what type of content users engage with as a means to
GIFs within messaging services
Obviously that search component was a tantalizing one, as Google found it an attractive company to acquire
lowering the barrier to getting a GIF out the door is one that makes sense in the scope of messaging.Like some other GIF platforms
(including Tenor), Emogi works with brands like Proctor Gamble to give them an alternative vertical for their marketing efforts that can
not reach.But all this does mean Emogi is entering an increasingly crowded space, and one that larger companies are definitely starting to
way to compress that emotion into a short window is increasingly important when it comes to messaging
It may be that Tenor and Giphy end up building a strong enough content base and moat, though alternative players like Gfycat are still
