INSUBCONTINENT EXCLUSIVE:
Google has continued its slow and steady China strategy after it launched Files Go, a files management service for Android devices
The app launched to global markets last year but today it landed in China via four third-party app stores.
Named ‘Google
文件极客& in China, the app helps users keep within the storage limits of their device by suggesting files to delete
if they need to free up space
It also includes feature for finding files and sharing them to local devices without an internet connection.Like a solid internet
connection, keeping enough free space on a device is critical to it running efficiently and quickly which is Files Go aims to help.
Files Go
was designed for India, where budget Android phones are mainstream,but interest in the app was so widespread that it was later launched
Indeed, the United States is now the third-largest market for the app, Josh Woodward, a product manager within Google ‘Next Billion&
team, told TechCrunch in an interview.
Google is quietly formulating a new strategy for China
Given that global demand, bringing the app
to China, where Google is testing out new strategies, makes plenty of sense
The launch also allows Google to work with third-party app stores for distribution since the Google Play Store is banned in China
It selected Tencent, Xiaomi, Huawei and Baidu and the experience issure to help Google figure out the lay of the land.
Google services
remain banned in the country, but this is the third product launch it has made in China following the return of Google Translate last year
and this week launch of ARCore.
