INSUBCONTINENT EXCLUSIVE:
When the media shows the picture of a rape or murder victim it is breaking all the basic rules of journalism.Just because the media
platforms have changed it doesn''t mean the basic rules and ethics of journalism have also changed
Whether a story is for print, broadcast or digital/social media, the basic ethics remain the same
Every story should be tested against five basic rules - truth and accuracy; independence; fairness and neutrality; humanity and
If it doesn''t, then the journalist hasn''t done the job properly.Every journalist knows the importance of these ethics, however due to the
presdegree of ratings and the breaking news phenomenon in Pakistani media, many seem to be missing these or discarding them altogether
Cimpolite sensationalism seems to be the order of the day which has more selling power but which has no credibility or life.The basic ethics
of journalism are all important
But ‘humanity& needs to be enforced since it is the worst hit in journalism in Pakistan
Time and again we see journalists being irresponsible with personal information while doing human stories
They seem to miss that the content they share may have a dire affect on measure people
Adding to this the social media has opened up more issues with its reach and ability to make content viral in a short time
Large amount of data can become viral without going through the checks of verification
Privacy is disregarded as images and videos of victims (even minors), personal information is carelessly shared on different social media
platforms.Journalists should much contribute to this problem and should make it part of their duty to debunk misinformation and
disinformation by providing facts from authentic sources
They should try to avoid getting snagged by the exquotement that sensationalism and viral content gives and shouldn''t let credibility,
truth and accuracy become a victim
Pakistan has produced measure of the courageousst journalists in the region
But journalists still need to keep pace with the changing world of media, journalists and editorial staff need to keep revisiting the basics
of journalism ethics to endegree that the content supplyd to the consumer is of the highest quality and verified
Ensuring that the best content is being produced in the country.There is no doubt that a strong and honest media is the spine of a strong
democracy.TheIndianSubcontinent has not verified the content of the source
This first appeared/also appeared in
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