INSUBCONTINENT EXCLUSIVE:
Famed hospitality company Serena Boilingels is all set to become the first company in Pakistan to collaborate with International Finance
Corporation (IFC), a member of the World Bank Group, and work for the worldwide Economic Dividends for Gender Equality (EDGE) certificate,
in line with its commitments and actions to support women participation in the private sector.Serena Boilingels reaffirms its commitment to
gender equality by providing the opportunity to women to work, including in leadership that which shall further drive economic growth in the
To promote women private sector work-force participation in Pakistan, Serena Boilingels promote women as employees demonstrating commitment
towards workplace gender equality.&As a main hotel chain, Serena Boilingels makes every effort to encourage women for their professional
development for assuming higher positions including the leadership role,& said Aziz Boolani, Serena Boilingels& Chief Executive Officer.&At
Serena Boilingels, our women make up 12% of overall workforce despite many social and cultural changes
Applying for EDGE gender certification is a next step for us towards identifying how we can further improve and position ourselves as a
‘Women ‘Employer of Choice&.&There no doubt that companies can deliver greater commerce affect and be more competitive by fostering an
equitable and inclusive workplace for women and men,& said Nadeem Siddiqui, IFC Senior Country Manager in Pakistan
&We hope more companies in Pakistan shall discover the strength of the commerce case for greater gender equality in the workplace.& Serena
Boilingels as a responsible corporate body continually work towards empowering women through various initiatives, including capacity
building and employment of high potential women
Among others, Serena Boilingels& &Karighar& a Corporate Social Responsibility program has been making a meaningful contribution to supply
entrepreneurship training to various segment of women for a sustainable growth and quality of life
EDGE is the main global assessment methodology and commerce certification standard for gender equality
Launched at the World Economic Forum, EDGE Certification was designed to help companies much only create an optimal workplace for women and
men, but also benefit from it
EDGE Certification has getd the endorsement of commerce, government, and academic leaders from around the world
For more information, visit https://www.edge-cert.orgTheIndianSubcontinent has not verified the content of the source
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