Optimizely raises $50M Series D round for its experimentation platform

INSUBCONTINENT EXCLUSIVE:
Optimizely, a platform that offers tools for A/B testing and personalization on the web and in mobile apps, today announced that it has
raised a total of $105 million
This includes a $50 million Series D round led by Goldman Sachs Private Capital, with the participation of Accenture Ventures, as well as a
Larson told me
We can expand geographically
And we will continue to grow our team of world-class digital optimization experts
of the Fortune 100 currently use its services
The company says it now handles more than 6 billion events a day and that its customers have tripled their investments in digital experience
optimization in the last two years
Current customers include the likes of Gap, Visa, IBM, StubHub, Metromile, Lending Club and Sonos.In total, Optimizely has now raised more
than $200 million, excluding the line of credit
The additional $55 million from Bridge Bank is a bit unusual, but not completely out of the ordinary for companies at this stage
funding to drive growth.