INSUBCONTINENT EXCLUSIVE:
If content creators want to sell pricier monthly content subscriptions, offering stickers, pins, signed photos or t-shirts can convince fans
to pay a higher fee and keep them loyal with a physical connection
Together, the startups could help Patreon creators develop merch items that fans subscribe to get ahold of, potentially shelling out for $10
Facebook, which are encroaching on its subscription patronage model
Patreon now has 2 million patrons backing 100,000 creators
It paid out $350 million over its first five years through 2017, and expects to send creators another $300 million in 2018, while taking a 5
percent cut.Financial terms of the deal were not disclosed
as a satellite office the rest of the year
merchandise logistics and raising a Series A when it began talks with Patreon, leading to the acquisition
products to fans through Kit, which took a cut of the referral dollars
were at a stage where everything was going in the right direction
out a new open merchandise provider platform
Creators will be able to choose between a variety of merch partners ranging from those that turn their existing logo into physical goods to
those that will design items based on merely vague ideas from the star
power or enough data to know what works, says Jenkins
having to juggle spreadsheets of who gets what and mailing it all themselves.The plan for Patreon to monetize merch is a little less clear,
will incur extra fees beyond the skimpy 5 percent it earns on subscriptions
If adding a merch item significantly boosts the subscriber number for a certain tier, Patreon will take a TBD cut
creators to make a living
