INSUBCONTINENT EXCLUSIVE:
Flux, the London fintech that offers a platform for banks and merchants to power digital receipts and rewards, has unveiled its first
partnership with an online-only merchant
customers will be able to receive digital itemised receipts directly in their Flux-supported banking app immediately after placing an order
marketplace to partner with Flux, the online takeout marketplace joins a number of other Flux-supported food and drink brands
digital link to their customers and provide them with better experiences
Meeting Just Eat at the end of April opened our eyes to the different value that we can bring to online merchants starting with more
online marketplaces signing up to Flux just yet
Having said that, we learnt a lot with Just Eat on how to provide value for online merchants and are really excited to on-board other pure
merchants but in the short term the company maintains it needs to continue proving to the market that a solution like Flux can add value to
typically shows up in your bank statement or mobile banking app, the startup can offer new types of experiences for consumers that go beyond
loyalty schemes, and card-linked offers.In the future this might include letting you easily track your eating out habits, right down to
item-level rather than just merchant category, as part of your general health goals
It is in this context that on-boarding Just Eat starts to look a little more interesting.
