INSUBCONTINENT EXCLUSIVE:
year.Founded by Morten Strunge, who has a track record in subscription media products via audio books service Mofibo (which he sold to
Storytel), Podimo is hoping to capitalise on the rise in consumption in podcasts
Ambitiously, this will include both a free and paid version of its product, with the aim of creating a reliable revenue stream for podcast
amount of podcasts available, curation and discovery becomes more and more important to both unfold content in a relevant context and to the
provides unlimited listening and features, Strunge believes there is an opportunity to work closely with podcast creators to strengthen the
podcast ecosystem and make it less reliant on advertising revenue
podcasters to enter the market and existing ones to earn more
that with around 20% of people in Europe listening to podcasts on a weekly basis, many creators should be able to make a living out of
Strunge says he remains a strong believer in audio as a format
He says not only is it easier to listen than it is to read but that podcasts are built for subscriptions
significant increase in the number of podcasts produced
This will include the broader market but also podcasts from more professional media players yet to invest strategically in the audio format.
