INSUBCONTINENT EXCLUSIVE:
after closing a $11.5 million Series B led by Sequoia India
total funding so far to $15 million
Its last round of funding, a $3.4 million Series A, was announced last October.Like social selling competitors including GlowRoad and Zepo,
This reduces overhead while making it easy for sellers, who Meesho says includes many housewives, students and retirees, to set up an online
and process payments, as well as a network of wholesale suppliers (its main categories are currently fashion and lifestyle items) and
In other words, it offers almost everything its vendors need to start selling online
This leaves vendors responsible for customer acquisition, picking what items they want to include in their online shops and marketing
up an e-commerce business from scratch and carrying inventory
All of these companies attract sellers by offering a significant amount of help with order management, payment processing, fulfillment and
logistics.In order to differentiate, chief executive officer Vidit Aatrey, who co-founded Meesho in 2015 with Sanjeev Barnwal, its chief
technology officer, tells TechCrunch it focuses on product quality, pricing and personalization to help resellers improve their sales and
is the future of e-commerce in India
customize and sell to their family and friends
acquisition and selling tools
The startup also plans to add more personalization options for its resellers and product categories.
