How hearables will drive the attention economy

INSUBCONTINENT EXCLUSIVE:
In an age of mass production, the global internet and digital everything, the most valuable commodities have become time and attention
And everybody wants yours.Your work demands them
Advertisers need them
Broadcast media crave them
Social networks want them
Marketers, charity panhandlers, evangelists, celebrities, smartphone apps, political campaigns and others are all clamoring for you to focus
on them and ignore the rest.[ Related: Android apps: Best of the best ]Finally there help, in the form of an emerging revolution in audio
Low-power components, better batteries, smaller AI processors, rapidly advancing digital signal processors (DSP), advanced microphone
arrays, improving Bluetooth specs and other technologies are converging to enable a new world of smart earbuds, headphones and hearing aids.