INSUBCONTINENT EXCLUSIVE:
Pomona, an Indonesian startup that creates omnichannel marketing and sales software for consumer brands, announced today it has raised a
Series A-2 of $3 million led by Vynn Capital
The round also included participation from new investors Ventech China and Amand Ventures, and returning ones Stellar Kapital and Central
which was reported in the media last year as a Series A
To avoid confusion about this funding becasue it is not a Series B, they are referring to it as an A-2.)Founded in 2016 by Budiman and CTO
customer engagement, offline sales conversion and the effectiveness of marketing and advertising campaigns
It was developed specifically for brands in two categories: consumer packaged goods, such as toiletries and cleaning supplies, and
fast-moving consumer packaged goods, or items with a short shelf life and high turnover, like food and seasonal items.The company currently
used to add new services, with the goal of becoming an end-to-end solution, says Budiman
in brick-and-mortar stores
This gives companies a new way to examine what motivates customer engagement and their purchasing behavior.In a press statement, Vynn
important market for global brands
Understanding the behavioral traits of local consumers is essential for brands entering and operating in this dynamic market as consumers
