INSUBCONTINENT EXCLUSIVE:
Pakistan Electronic Media Regulatory Authority (PEMRA) enforced a ban the airing of all Indian content in forms of television commercials on
August 14 including ads that are Indian and being broadcast in Pakistan or even those that feature any Indian celebrity.The decision came in
solidarity with the Kashmir conflict and heightened tensions with the neighboring country.PEMRA in an official statement released on
Wednesday said that the &appearance of Indian characters on Pakistani TV screens aggravates miseries of Pakistanis who are perturbed over
Indian atrocities on Kashmiri brethren.&Given the above, PEMRA banned the broadcast of all advertisements featuring Indian individuals by
invoking Section 27(a) of the PEMRA Ordinance 2002.The official document also stated that the ban on airing Indian advertisements would
remain in the domain till the time that all such advertisements are replaced by the those produced in Pakistan, carrying Pakistani talent
and actors, also which are approved by PEMRA through Pakistan Advertisers Society (PAS).Breaching of orders will lead to legal action
according to PEMRA licenses under Section 29, 30, and 33 of the PEMRA (Amendment) Act 2007.TheIndianSubcontinent has not verified the
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