INSUBCONTINENT EXCLUSIVE:

The smartphone industry has become more competitive over the past few years as customers are opting for smartphones that offer more value

for money instead of blind brand loyalty

While some smartphone makers have been able to capitalize on this trend with their aggressive pricing strategies, some are still trying to

catch up.Between companies like Xiaomi, Motorola, Samsung and Lenovo battling it out in the Indian smartphone segment trying to win over the

despite the plethora of options

While some companies may have the best specs on paper in a given price range, the lack of software optimisation can make those phones a poor

phone in the marketWeight: 182g | Dimensions: 155.5 x 75.3 x 8.8mm | OS: Android 8.1 | Screen size: 6.18-inch | Resolution: 1080 x

It is the cheapest Snapdragon 845 powered device in India and with the recent price cuts, it offers even more value for your money

performance over looks, the Poco F1 is the device for you

It is priced starting at Rs 17,999 in India.Read the full review: POCO F1 ReviewXiaomi Mi A2Weight: 166g | Dimensions: 158.7 x 75.4 x 7.3 mm

Battery: 3,010mAh | Rear camera: 12MP + 20MP | Front camera: 20MPAndroid OnePowerful hardwareSmaller batteryNo 3.5mm audio jackXiaomi offers

great value for money with its hardware, but its MIUI skin has its share of critics

For such users, the company has a line-up of Android One smartphones that offer the stock Android experience coupled with the value for

money factor that Xiaomi smartphones are known for

The second-generation Android One device is worth considering if you are looking for a new budget device.The Mi A2 might seem a little old

at this point, but if you are looking for that smooth, stock Android experience under Rs 10,000, the Mi A2 is what you need.Hands on: Xiaomi

Turbo3,750mAh batteryDated designThe Honor Play, as the name suggests was launched keeping in mind the gamers

The smartphone was launched with Huawei's flagship Kirin 970 chipset and a new GPU Turbo feature.If you are looking for a gaming phone or

a secondary phone, the Honor Play with its affordable price is worth looking into

The device is priced starting at Rs 12,999 in India.Redmi Note 7 ProWeight: 186g | Dimensions: 159.2 x 75.2 x 8.1mm | OS: Android 9.0 |

| Front camera: 13MPGood designImpressive cameraSmooth performanceHybrid SIM slowAds in UIXiaomi has dominated the budget and entry-level

smartphone segments for a long time now

This is no different this year either - the launch of the Redmi Note 7 Pro changed the market dynamics yet again

Offering a high-resolution, premium grade 48MP camera at budget prices was the primary clincher for the Redmi Note 7 Pro.Apart from its

imaging capabilities, the Redmi Note 7 Pro offers a great bang for your buck thanks to the great display, a well-balanced chipset and

battery life that we've all grown to expect from Xiaomi's Redmi Note series.Topping it all off is the glass design which gives it a

premium look.It has a great value for money quotient which is why the Redmi Note 7 Pro is the phone to buy.Read the full review:Redmi Note 7

Pro review(Image credit: Future)Realme XOS: Android 9 Pie with ColorOS 6 | Display: 6.53-inch Full HD+ AMOLED display | Resolution: 2340 x

Realme X is another device worth considering

It offers excellent value for money in and is packed with features

The device features a pop-up selfie camera and comes with a gradient back design

The company has offered a near bezel less display with the device, giving it a premium look.Along with the pop-up selfie camera, the device

also sports an in-display fingerprint sensor, making it one of the most affordable devices to feature these two technologies

It has a starting price tag of Rs 16,999 and is available in three color options.(Image credit: Vivo)Vivo Z1 ProOS: Android 9.0 Pie with

Storage: 64/128GB | Battery: 5000mAh | Rear camera: 16MP + 8MP + 2MP | Front camera: 32MPHole punch notch displayDecent daylight

cameraDecent performanceLCD panel instead of AMOLEDPoor low light cameraSoftware optimizations neededVivo has upped its game in the budget

and mid-range segments over the last few months in India

While a few other smartphones are aimed specifically at a slightly younger audience, Vivo has tried to offer a slightly more rounded package

with the recently announced Z1 Pro.The Z1 Pro is also one of the few smartphones in this price range to sport a punch hole notch

If you are looking for a smartphone that offers really long battery life, the Z1 Pro won't let you down with its massive 5,000mAh battery

The display, camera and the glossy design round off the remaining important aspects.(Image credit: Future)Samsung Galaxy M40Display:

6.3-inch full-HD+ (1080x2340 pixels) PLS TFT panel | OS: Android 9.0 Pie | Processor: Qualcomm Snapdragon 675 SoC | RAM: 6GB | Storage:

128GB internal | Rear camera: 32MP + 8MP + 5MP | Front camera: 16MP | Battery: 3500mAhDecent camera performanceAmple memory and storage15W

In addition to the Infinity-O display, Samsung has also opted screen sound technology, allowing it to free up space required by traditional

speakers.With the Galaxy M40, the company is offering a premium design to users, taking inspiration from some of its more premium

smartphones

If you are looking for a smartphone from Samsung under Rs 20,000, the Samsung Galaxy M40 is the best option for

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Best value for money phones under Rs 20,000 in India