INSUBCONTINENT EXCLUSIVE:
CrabtreeContributorThere has long been a stigma associated with therapy and mental health coaching, a stigma that is even more pronounced in
the business world, despite considerable evidence of the efficacy of these services
One of the organizations that has set out to change this negative association is Torch, a startup that combines the therapeutic benefits of
executive coaching with data-driven analytics to track outcomes.Yet, as Torch co-founder and CEO Cameron Yarbrough explains in this Breaking
At first, Yarbrough drew on his years of experience as a marriage and family counselor as he made the transition into executive coaching,
To demonstrate to investors the great potential of this growing market, he first built up a clientele that provided Torch with sufficient
recurring revenue and low churn rate.Only then was Yarbrough able to raise a $2.4 million seed round from Initialized Capital, Y Combinator,
strategies that complement traditional coaching methods
coupled with an OKR platform, which provides HR departments and other interested parties with the metrics and analytics to track employee
progress through the program
This combination is designed to promote the development of soft skills, which in turn drive leadership.Torch has achieved considerable
success, landing several influential clients in the tech sector through its B2B approach
kind of mental health counseling and support to employees in all levels of an organization.In this episode, Yarbrough discusses the history
and trajectory of Torch, his experience scaling a company many considered unscalable, and the methods he uses to manage his own emotional
and mental health as the CEO of an expanding startup
Yarbrough offers insights into the feelings of anxiety and dread common among entrepreneurs and provides a close look at how he has found
Today, I want to talk about that difference and in addition to the intersection between business and psychology, What Cameron Yarbrough, CEO
people and how Cameron is using his background to democratize this for the world.If this is your first time listening to the Breaking
Startups Podcast, make sure you leave a review on iTunes and tell your friends
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