INSUBCONTINENT EXCLUSIVE:
Ten years ago, a hardware startup launched a fitness device onstage at TechCrunch 50
The $99 gadget combined a pedometer with a diet-monitoring system, designed to help wearers meet their fitness goals
Of course, a lot has changed for Fitbit in the intervening decade
The company has since become synonymous with fitness trackers in the United States In 2015, it filed for a $358 million IPO
After several years of defining the wearables category, things have gotten a bit rockier, however, as the company contends with increased
competition from the premium Apple Watch and low-cost trackers from companies like Xiaomi
Through acquisitions like Pebble and Vector, the company has improved its fortunes by building its own smartwatch line
co-founders James Park and Eric Friedman will join us onstage to discuss their process for growing a hardware startup and navigating often
Disrupt SF runs October 2 to October 4 at the Moscone Center in San Francisco
Tickets are available here.Did you know Extra Crunch annual members get 20% off all TechCrunch event tickets? Head over here to get your
Please note that it can take up to 24 hours to issue the discount code.
