INSUBCONTINENT EXCLUSIVE:
When Crossbeam CEO and co-founder Bob Moore was working at previous startups, he noticed a problem around sharing information with potential
In fact, it was so acute he decided to create a startup to solve that problem, and today, Crossbeam announced a $12.5 million Series A round
led by FirstMark Capital, with participation from existing investors Uncork Capital and Slack Fund.Moore says that in his previous jobs, he
was encountering issues with getting partners integrated and answering basic questions like how many customers do we have in common or are
information.Crossbeam Summary Dashboard (Screenshot: Crossbeam)He added that there is danger in the age of GDPR and the upcoming California
Consumer Privacy Act (CCPA) in oversharing of data, but at the other extreme is not sharing at all
Moore said he created Crossbeam to deal with this
explained.The product works by sharing data from tools like Salesforce, HubSpot or even a .csv file and comparing that data inside of
Partners can see the overlap and where it makes sense for them to work together
Sometimes that may involve customer names, but other times it may be common sales reps across accounts
He says that many companies start with highly trusted partners to get comfortable with the product before branching out.The company, which
was founded in July 2018, has 15 employees and is based in Philadelphia
It previously received a $3.3 million seed round at the end of 2018.
