INSUBCONTINENT EXCLUSIVE:
to tackle the slow down which has taken a toll on the growth of its sales in value terms, a company official said on Thursday
He said that the slowdown had been witnessed in the last five to six months and the period till January would "not be easy"."In the third
quarter, slight increase in prices will happen", Vinay Subramanyam, head (marketing) of Britannia Industries told reporters here
Biscuit as a food product is price elastic and has a huge market penetration across the country, he said adding that the growth in sales of
the company had halved in terms of value as a result of slowdown."We have started seeing the slowdown five to six months back
The next five to six months are not going to be easy and there is lack of optimism", Mr Subramanyam said.( India's largest biscuit-maker
parle may fire up to 10,000 amid slowdown)He said the company is "watching the situation very closely and expecting a positive impact of the
including reduction in logistics expenses
Despite the slowdown, the company had been gaining market share and will continue to focus on major brands," he said.Mr Subramanyam said
Britannia's market share across the country was 33 per cent, putting it in the leadership position and the eastern India is "an important
market for the company".Get Breaking news, live coverage, and Latest News from India and around the world on TheIndianSubcontinent.com
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