INSUBCONTINENT EXCLUSIVE:
blogging service back in 2013
The media conglomerate (which also owns TechCrunch) was clearly never quite sure what to do with the property after gobbling it up as part
of its 2016 Yahoo acquisition
For Tumblr, however, the story may still have a happy ending
By all accounts, its new home at Automattic is a far better fit
The service joins a portfolio that includes popular blogging service WordPress.com, spam filtering service Akismet and long-form
storytelling platform, Longreads
He also shed some light on where Tumblr goes from here, including a potential increased focused on multimedia such as podcasting
