INSUBCONTINENT EXCLUSIVE:
Enjoy, the e-commerce startup led by former Apple VP of retail operations, Ron Johnson, has raised an additional $150 million in Series C
expansion and other international growth
The startup is also today launching a partnership with British mobile network operator EE, which will allow the company to serve over 80% of
households by 2020.The company announced the funding but not the size of the round
An SEC filing shows $150 million was offered, but only half had closed
to $350 million, following its May 2015 launch
Prior investors include Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital and Oak Capital Management.Having spent more
He previously held an executive position at Target as VP of Merchandising and, following Apple, had a less successful run as J.C
Penney should have just stuck with his plan, after all.)With Silicon Valley-based Enjoy, Johnson combined the convenience of online shopping
example.As Johnson explained around the time of launch, the goal was to figure out how to provide personal service to those who want to buy
the stores are with people asking questions and needing help
2015.Through partnerships with other companies, including AT-T, Sonos, Google and now EE, Enjoy creates an online mobile store where
customers can shop for devices and receive same-day delivery
They also can opt to have an Enjoy expert deliver the item and help them get set up, free of charge.Enjoy generates its revenue from its
business partners, who pay to have their products sold through an online storefront
Enjoy then returns information like what sort of challenges customers face with their setups, and help to reduce calls to tech support while
As we look to drive the next phase of our growth, L Catterton was a natural choice as our partner, given their expertise in building
54 United States markets and covers more than 50% of the United States population, and will be offered in 11 U.K
markets, covering more than 60% of the population, by year-end
As of 2020, it will reach 80% of the U.K
population.The company also plans to expand to at least one other country this year, and additional countries in 2020.
