Airship acquires A/B testing company Apptimize

INSUBCONTINENT EXCLUSIVE:
Street Journal.Formerly known as Urban Airship, the more concisely named Airship has built a platform for companies to manage their
customer communication across SMS, push notifications, email, mobile wallets and more.It says that by acquiring Apptimize, it can help
financial terms of the acquisition were not disclosed
Apptimize had raised a total of $18.6 million from US Venture Partners, Costanoa Ventures and others, according to Crunchbase.Airship says
customer service and sales.