INSUBCONTINENT EXCLUSIVE:
Mythic Markets, a young, San Francisco-based fractional investing platform for fans, has raised $2 million in seed funding led by Slow
Ventures, with participation from Third Kind Venture Capital, Global Founders Capital and others.The company is being led by co-founder and
CEO Joseph Mahavuthivanij, who previously spent a couple of years as an associate with the seed and early-stage fund Social Leverage.We can
see why it piqued the interest of investors
The idea dates back 50 years or so to vacation timeshares, but it has picked up momentum of late, with startups asking potential customers
to buy parts of new cars, homes, art, sneakers and even virtual items.For its part, Mythic is focusing on pop culture collectibles, starting
(Mythic, which opened up the card to investors last week, has divided its ownership into 2,000 shares, 663 of which have been
other assets it plans to acquire shortly off its balance sheet
States Securities and Exchange Commission, which not only includes rare trading cards but also other things that Mythic plans to start
selling next year, including vintage comic books, sci-fi memorabilia and, a little further afield, esports team equity
that Mahavuthivanij co-founded the company
As he began trying to reassemble his collection, he came to appreciate how much the market had changed and how richly priced some of the
industries like comic books, where one Wonder Woman comic book produced in 1941 sold for $1 million in 2017, a record amount
earlier.)Whether Mythic can start throwing off real money is a giant question mark, as it is with most two-year-old companies.It does have
additional revenue streams in mind
Namely, the company also expects to eventually feature a premium subscription model that offers early access to collectibles on its
platform, opportunities to attend fan club appearances and opportunities to see special assets made available to the company at shows like
shocking amount.On the other hand, the collectibles market is highly sensitive to the disposable income of its investors, which may well
grow the market for people who do care about hard assets by divvying up their ownership
If enough potential investors gravitate toward the idea, he might be right, too
