INSUBCONTINENT EXCLUSIVE:
relationship between the AELTC, Wimbledon and IBM.The two organisations have been working closely since 1990 to use technology in order to
improve both the visitor and player experience at Wimbledon in a variety of ways."Wimbledon is trying to change the perception of its brand
said Alex Willis, head of communications at the AELTC."People are judging Wimbledon on the experience they had last week, or event yesterday
Technology plays a really important enabling roleincreasingly we're recognising the role of AIin being a foundation of that digital
experience and strategy."Last year saw the launch of Fred, a smart assistant designed to help visitors navigate their way around the
grounds, as well as a new AI-assisted method of curating and launching highlights.Wimbledon 2018, set to kick off on July 2nd, will see
improvements on these services, as well as the launch of a new Facebook Messenger chatbot that means fans will never miss updates on their
