INSUBCONTINENT EXCLUSIVE:
product was focused on helping TV networks understanding the social media conversation about their shows, with what Feldman said is much
greater nuance than normal social sentiment analysis
Now the company is taking the next step with the launch of Canvs Surveys.Using this product, researchers collect survey data the way they
normally do, but they can then upload an Excel spreadsheet of open-ended responses and quickly get a detailed breakdown of how people
responded, in aggregate, to different characters, storylines and so on.Feldman explained that while surveys are a common research tool for
businesses, open-ended questions can be a big problem
Not only can it take an enormous amount of time to classify and tabulate all the different responses, but it also involves a degree of
single industry now, because of the Internet, because of how many choices we have, the only thing that gets people to do something is an
correctly.)It seems that NBCUniversal is happy with the results
never-before-seen normative insights across pilots
free for researchers analyzing up to 5,000 open-ended responses.
